Today Apple did a really great thing. They put Ali on their homepage. I’m really proud of them and I’ve forgiven them for being shitty at some other stuff. Maybe forever. This, is what made Apple a great company.
On at least four separate occasions, the Apple homepage featured images of notable figures not originally part of the campaign alongside the “Think Different” slogan:
In 2001, when George Harrison died
In 2002, when Jimmy Carter won the Nobel Peace Prize
In 2003, when Gregory Hines died
In 2005, when Rosa Parks died
Similar portraits were also posted without the “Think different” text on at least seven additional occasions:
In 2007, when Al Gore received the Nobel Peace Prize
In 2010, when Jerry York died
In 2011, when Steve Jobs died
In 2013, when Nelson Mandela died
In 2014, when the Macintosh turned 30 on January 24, 2014
In 2014, when Robin Williams died
In 2016, when Muhammad Ali died
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