How many likes and views aren’t real?

I’ve always been skeptical of likes and views. Does anyone really know how they’re calculated? Has anyone audited the tech companies? Do the tech companies publish how a like or view is calculated? No, no, and no.

We question what goes in a Big Mac but we don’t question likes and views? Hmm. In Google and Facebook We Trust? Really?

This is a good read:

How Much of Your Audience is Fake?